Wednesday, September 08, 2010

Fashion: American Apparel vs Roller Boogie The Movie 1979

Many people who know me ,know I'm obsessed with vintage things, especially the decades the 1950s and 1970s(seriously, I was born in the wrong decade-the mid 80s to be exact).... but I digress. A few days ago I bought Roller Boogie the movie (yes it's cheesy, but it's the 1970s, what can I say). I really only bought it because i love disco music, roller skating and late 70s fashion, Linda Blair(the exorcist) looked stunning in this movie too, cute, but what a cheesy story line. Anyways, as i was watching, i didn't realise how much American Apparel have modelled their clothing line from this movie, I love AA by the way-very over priced, but it's like a non second hand 1970s candy store heaven.

I'm always researching movies and fashion, so i was pleasantly surprised to find out that AA actually played this movie in their stores back in 2006 as a homage to the movie, they basically saw this movie and decided to buy all the type of material they used in the disco era, and hey presto, AA was born in downtown LA, were the movie was shot too.

I was a little shocked to hear AA are in financial trouble though, honestly if AA closed down i would be seriously depressed, I like vintage but at the same time i love to buy retro remakes too, i'm always praying that they can slash the stupid prices, because £20 for a T-shirt is ridiculous, and there questionable advertising sometimes reminds me of the sleazy seventies, but i love there clothes too death. I've got some movie stills, courtesy of and the rest are from the AA website, so you can see the similarities.

Have you heard the rumour about American Apparel being in debt and what are your thoughts about it?


  1. I haven't heard those news. Sucks for them, but good for their buyers. I am guessing things will start getting cheaper sooner or later.

  2. Personally I love AA for their basics but the prices are too high.


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